Swank (jewellery hallmark)

Samuel Stone and Maurice Baer founded the Attleboro Manufacturing Company in the USA in 1897.  By 1927, they were using the name Swank.  In 1936, the business became incorporated as Swank Products Inc.  And they changed their name to the current Swank Inc. in 1941.

  • 1897 – Attleboro Manufacturing Company established
  • 1927 – Swank hallmark used
  • 1932 – patent for Cravat Holder (with decorative chain)
  • 1936 – incorporated as Swank Products Inc
  • 1941 – changed name to Swank Inc

Patent No 1865995 was issued on July 5, 1932 to Amsy L Wurster of New Jersey, USA.  The patent was titled Cravat Holder.  In the 1930s, the term cravat referred to what we currently know as a cravat, and also to what we now know as a necktie.

The idea of the vintage cravat holder is that it slides onto your shirt and only the chain is visible around the front of your tie.  Worn this way, a cravat holder would suit any width of tie, as the chain would just hang with a differing amount of slack.  Generally with these tie clasps, the chain is slightly longer on one side to account for the clasp being slightly off-centre when clipped onto the shirt.  In more modern times, the clasp is clipped onto your tie, like any other tie clasp, with the chain dangling below for decorative effect.

 
DESIGN OF THE SWANK HALLMARK

Block lettering was used on older Swank jewellery, up to 1940:
SWANK hallmark with block lettering

Rounded lettering was used on Swank jewellery from the mid-1930s onwards:
SWANK hallmark with rounded lettering

 
SWANK VINTAGE CUFFLINKS / SWANK CUFFLINK HISTORY

Apart from the change in the Swank hallmark, there is also a change in Swank cufflink design which helps in dating vintage cufflinks.

The Swank cufflinks toggle bar was square-shaped up to 1954:
Swank Cufflinks - square toggle bar

In 1955 Swank changed to using a rounded toggle bar:
Swank Cufflinks - rounded toggle bar

See also: Ref: https://www.youtube.com/watch?v=-q4PyedLSss

 
HALLMARKS USED BY SWANK

There may be other Swank hallmarks, but these are the ones I have come across:

  • Biagi by Swank
  • Swank B&W Plate
  • Swank Kum-A-Part
  • Aristo-Gram
  • Elbo-Link
  • Hol-Tite
  • Loop Links
  • Nu-Lok
  • Pin Klip
  • Ro-Lon
  • S in a pentagon – used for Swank karat gold (around 1945)

If you’re searching for Swank cuff links company history, I hope this page has helped you. Swank were, by far, a leader in production and innovation in men’s vintage jewellery – and their older items are still much sought-after, even today.

 
SWANK PRODUCTS FOR SALE

Click to see the SWANK PRODUCTS for sale in our Store. Don’t forget to click on “Older Posts” when you scroll to the bottom of the page.

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